When it comes to effectively extending brand exposure and recognition,it’s tough to beat participating in tradeshow exhibits. Tradeshow exhibits and conventions have long proven an invaluable marketing medium for virtually any operational field. Offering an unparalleled opportunity to meet and mingle with potential buyers on a face-to-face level coupled with other tangible prospects such as networking and checking on competitive services/offerings,marketing conventions are a proven component in any successful promotional mix.Read more on custom signage
What To Look For When Purchasing Your Bannerstands And Tradeshow Display
While the return on investment makes participating in a tradeshow display an easy decision,determining which bannerstands and booths to invest in can prove a bit more convoluted. Fortunately,there are some specific considerations to keep in mind throughout the process to ensure you not only procure the right bannerstands and tradeshow display for your business to maximize efforts,but also keep a steady focus on what your budget allows for. When going through the process,always consider:
Vendor Selected:Your chosen vendor can have a major impact on your final tradeshow display look,fit and finish. Always look for a design team that has extensive customization experience as well as a seasoned staff with the skill needed to give you exactly what you’re looking for in your final booth display.
Exhibit Venue:The location and exhibit space of the venues your business will be displaying at can absolutely play a major role in the decision-making process. Consider what type of square footage you’ll be allowed at any given event. Also,if most of the conventions you’ll be attending require extensive travel,you may want to consider a smaller,easier to transport tradeshow display.
Competitor’s Displays:Yes,tradeshow exhibits are the perfect time to take a look over into your competitor’s business backyard and see what they are up to. If your opponents are going big and bold,you will want to make sure that you opt for a final design that more than holds its own visually and informatively. While it’s important to not go over budget with unnecessary bells and whistles,it is critical to ensure that your booth firmly establishes itself as an industry-leading force in just one glance.
Price Points:Naturally,the pricing of these convention displays is a major consideration to keep in mind when going through the design and procurement process. A reputable and professional design team will be able to offer a wide range of various price points with standard model and upgrade options. You’ll be able to systematically work through various features and amenities to determine which ones are “must have’s” and which ones just won’t work with your allocated budget. Having a firm bottom line number in mind when purchasing a business booth is the best way to guarantee you don’t overspend and only buy exactly what your company needs to make the biggest impact possible for maximum return on investment at every promotional function.